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cool companies Roadtripping in search of the technological future 33 days, 8 campuses, 127 kids & an infinity of gizmos
It's mid-April; my boyfriend, Scott & I are headed out on a road trip to spend a month visiting colleges to talk with kids about technology. I rent a roomy car; Scott stocks up on sunscreen, CDs, and Twizzlers. We throw on our college uniforms, comfy jeans, sweatshirts, sneakers, and prepare to blend in with the kids. One of the items we bring along in our car is an old Mac SE, sans hard drive, which I bought for $2,500 when I started college in 1989. |
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We think it's the funniest retro relic since the lava lamp and plan to show it to the kids and see what they think.
We test our little icebreaker out at a bar in Champaign, Ill., a town with a great tech history, where Marc
Andreessen dreamed up the browser. Our victim is Vilas Dhar, a personable if overachieving 18-year-old
sophomore, Univ. of Illinois Association for Computing Machinery student chapter chair. Scott takes the Mac out of its carrying bag and places it majestically on a pub table. We grin widely. And Dhar says ... nothing. In fact, he looks as if he wants the floor to swallow him whole. It's then that we realize it doesn't matter that (we think) we're young & hip, or that (we think) we have cool CDs, or that (we know) we have mastered the subtle nuances of undergrad fashion (i.e. we look like slobs). To Vilas, we might as well be collecting Social Security; we're 69% older than he is. When we went to college, most students didn't have e-mail, much less Internet access. Neither of us has ever downloaded an MP3 file or gotten into instant-messaging. Vilas has no interest in our computer or in being our friend.
So we buckle down to do our job: learn something about the future by checking out the new breed of college
student. We spend 33 days on the road, driving more than 2,300 miles through 8 states, meeting at least 127 kids.
We visit Univ. of Michigan, Univ. of Chicago, Northwestern, Univ. of Illinois, Carnegie Mellon, UCSD, Stanford, and
MIT. Just for fun, we try to learn what music the students like, how they date, and what they drink. But mostly we
explore what gadgets they use, what computer stuff they're studying, what programs they have on their PCs, and
how they feel about their job prospects.
We wonder whether we'll discover some "next big thing" we should know about. It doesn't take long to pick up on
the many ways the kids are different from us. They're younger & skinnier, of course. They're apolitical, much
less anti-establishment than we were in college. They like "flavored malt beverages" like Smirnoff Ice. They enjoy
newfangled delicacies like Zippers, prepackaged jello shots. They own tons of gadgets.
He types a command and pauses dramatically. His stereo roars (playing Radiohead's OK Computer). He types a
bit more, and his bedside lamp clicks on; next he's browsing the Web on the laptop's miniature screen. Michaels
can access his TiVo, his Xbox, and his DVD player this way. He doesn't even have to leave his bed to check
whether the pizza he's ordered has arrived. All he has to do is glance at the homemade security camera and
monitor he set up on the bureau across the room.
According to Univ. of Michigan's Information Technology Central Services user services dir. Ruth Addis, around
90% of this year's incoming freshmen arrived on campus already owning a PC. Some 41% said they had
created at least one Website. And 39% said they talk on their cellphone for more than 250 minutes a month.
Living in dorms has newfound cachet; they're usually wired. "I considered moving off campus, but then I realized I'd lose my Internet access," says Univ. of Chicago junior Ziba Scott. "So I dropped that idea." To attract tenants, off-campus landlords in Urbana (incl Michaels') started wiring apartments a couple of years ago. Fraternity houses are setting up broadband networks too.
We figured out that tech has insinuated itself everywhere, even places you'd never expect it (like a picnic or a
vacuum cleaner). So what does a college student do with it all?
It is impossible to go anywhere on a college campus today and not overhear kids screaming at each other, in
person, about instant messaging. "I'll IM you about tonight!" a girl will shout over her shoulder, as she punches
some buttons on her cellphone. "Is he on your buddy list?" someone else will ask, waiting in a cafeteria line.
Thanks to wireless, you hear the distinctive chime as people sign on to IM in coffee shops, in dorm rooms and, to professors' dismay, in class.
Napster isn't operating anymore, but file sharing is still huge. Students download all kinds of stuff off sites like
Morpheus & Kazaa, tons of music but also software programs, current movies, and cult TV hits. It's hard to get high-quality live-action footage off the Web, but cartoon downloads look pretty good, and dozens of kids we meet keep extensive animation collections on their hard drives. The Simpsons episodes are everywhere, and The Family Guy, Invader Zim, and anime are well represented.
People still spend hours on videogames. Snood, a puzzle game, is a popular procrastination tool usually played
alone at a desk. Shoot-'em-ups like Counter-Strike and fantasy games like Diablo II are more of a full-fledged
extracurricular activity. In freshman dorms, it's pretty common for kids to walk the halls to recruit friends for pickup networked games. Counter-Strike players team up into clans and compete. And Diablo II players can be social. Intensely so.
One chilly April evening, Tomczak, Railing, and Hare invite us to their game, thoughtfully hooking up one of their
computers to a TV so that Scott & I can see how Diablo II works. Tomczak & Hare, who is playing as a barbarian named Eth, work together to kill bad guys on a battlefield. They shout back & forth about monsters & minions and how many gems they've picked up. At one point, when both get socked by some kind of demon, they scream in unison, "Ouch!" Railing plays alone; he is apparently the best player. Nevertheless, his character, a sorceress named Jade, dies several times as she tries to navigate through a cathedral. "Oh, no, you don't!" he mutters to his monitor. "Teleports can't save you!" At a lot of high schools & colleges, kids call this kind of gathering a LAN party, because players get together in one room to connect their computers to the local area network. Hare insists that this particular game is not a LAN party, it's "just hanging out." Whatever you call it, the evening is more about being with friends than it is about the game. In the 2 hours they play, Tomczak, Hare, and Railing with 5 or 6 friends who pop in & out of the room, Kramer-style, catch up on a hallmate's test, a friend's fundraising efforts to fight MS, budding romances, and Invader Zim episodes they love.
A lot of people buy into Smarr's percolation idea. The schools milk it for all it's worth: "the next big thing" is big business at universities. Every campus we visit has some flashy, cutting-edge showpiece prepared and ready to impress. Professors trot visitors through cluttered labs strewn with robot parts; virtual-reality workshops; gigantic, next-generation display technologies. All the big tech companies swarm on campus, too, funding student projects and looking for talent to hire. At MIT, Microsoft has handed out $750,000 to fund student projects. Apple hires students to promote its products at Univ. of Chicago. Everyone is hovering, hoping to be the first to recognize the next breakthrough. Scott & I never really find the next big thing, technologically speaking. Kids are rigging up all kinds of cool stuff in their spare time. One of the neatest ideas we see comes from a senior at Illinois who uses his computer at NCSA to write software that tracks "6 degrees of IM separation" (and inspires an impromptu popularity competition on campus). But there's no new, widespread killer app in the dorms, just different flavors of IM (like ICQ & Trillian) and assorted sons of Napster (like Kazaa & Morpheus).
There's some interesting stuff in the labs we visit at Carnegie Mellon & UCSD, but nothing that isn't related to technologies we've seen before. Same goes for the entrepreneurs we talk to at Illinois, Stanford, and MIT.
What we can say definitively, by the end of our trip, is that technology is about to spawn a bunch of next big things in life. Having more girls in the mix, people say, may change everything. Google CEO Schmidt says that the combination of "ultraprepared nerdy guys", the hackers, and "socially adept women" will erase the gap that has always existed between the moment a tech product debuts and the moment it becomes easy to use. Next to join the mix hopefully will be African Americans & U.S.-born Hispanics, who are still few in engineering. "The representation is almost zero," says Rice Univ. prof. Richard Tapia, well-known advocate for diversity in the sciences. For now, Tapia says, most of those kids don't "have the confidence you need to succeed in tech." And he thinks it will take years to address the reasons that is so.
Expecting a dream job right out of college is typical, a hangover of the dot-com era. There's a certain wistfulness about missing out on the boom. "I'm kind of sorry I missed being part of the rush to figure something out," says UCSD senior Tyler Gelvin. Even as unemployment looms, kids evince a growing faith that tech is the one sure thing. It used to be that a bright middle-class kid who wanted security would study to become a doctor or a lawyer. Pre-med & pre-law were almost defaults. Today's default is computers. We hear stories of parents incl a lot of immigrants pushing their kids into tech. "You can pretty much bank on a job if you have a degree in computer science," sighs Lani Perlman over a beer. She's a senior liberal arts major at the Univ. of Chicago. "A lot of people are deciding to get CS degrees because it will get them a job, and a job that pays," agrees UCSD's Aliha Khan, in a decidedly less tormented tone. Her major? Computer science.
Someone, somewhere, is going to have to come up with new laws and mechanisms for protecting content. Same goes for protecting the privacy of people who use wireless networks and location technologies like GPS.
But some kids, often seniors, it seems, bristle at the lack of privacy. "I hate it. I just can't stand it," says Stanford
junior Jeff Woods. "My girlfriend wanted me to go on it, and I said no way. I hate that thing." Carnegie Mellonsenior Adam Murray tells us that he quit using IM because "I got sick of being so easily available."
Dating decorum will have to get ironed out too. Students don't date online per se. If there's any time in life you don't need help meeting people, it's college. But certain courtship, er, rituals are, um, digitally enhanced. Like stalking. Murray's housemate & friend Leah Miller describes a phenomenon known as "zmap, finger, Google, stalk" in which a guy sees a woman at a computer, taps into a Carnegie program called zmap to get her user ID, runs the Unix finger command to get her name, calls up a Google search to find out all he can about her, and then starts badgering away. There's one other change technology is sure to wreak as well: Ten years from now, all that we've seen will be as obsolete as the Macintosh Scott & I uselessly lugged around, cold comfort for us old fogeys. |
technology trailblazers Institute's leader called new kind of entrepreneur 5.5.02 Bill Ainsworth SD UT pA10
After building the national center for supercomputers at Univ. of Illinois and helping create the Internet, Larry Smarr came to UCSD to resume the quiet life of an academic computer scientist. Instead, he has ended up leading a fast-moving institute with big ambitions to retain So.Calif. leadership position in telecommunications & information technology. For the past year, Smarr has served as the chief fund-raiser, visionary and diplomat at the California Inst. of Telecommunications & Information Technology. But don't call him an administrator.
Smarr has used his low-key Midwestern manner to get territorial, lone-wolf academics and profit-seeking business leaders to work together on projects that could change the way we live. Smarr has also taken the institute global, signing exchange agreements with Malaysia, Hong Kong, Singapore, France, Italy, Sweden and Germany."He's a dynamic leader with a fast-moving agenda," said UCSD colleague Mohan Trivedi.
In the early 1980s, as a professor at Univ. of Illinois at Urbana-Champaign, Smarr helped persuade the National
Science Fdtn to fund a supercomputing applications ctr. At the time, supercomputers were located mainly at
weapons labs. Smarr wanted to use supercomputers to speed his research on astrophysics & black holes, but found he had to get security clearance and persuade scientists at the weapons labs to give him access to their powerful technology.
During Smarr's tenure, he got the community involved in the research by inventing the concept of living
laboratories, getting people in the university & the community to try new technologies. "It was a backdoor
guerrilla thing," he said. Smarr persuaded Ameritech to use Champaign County as a pilot project for some of its
advanced telecommunication services. At the same time, he hooked up some county offices to the university's
sophisticated computer networks.
To succeed in bringing together the university & the community, Smarr said he believed that the institute
couldn't be confined to a traditional lab. "It had to be populated with real people, real sensors and real diagnostics," he said. By focusing on community problems, Smarr said, the public as well as the private sector will benefit from the research.
"This corridor from Tijuana to L.A. is going to be the high-growth corridor for the next decade, not only for
California, but probably the U.S.," he said. Now, as director of the institute, Smarr spends hours sifting through
proposals and connecting researchers in different disciplines. "My job," he said, "is to find these creative people
and free them up so they can make the magic happen."
Academic & business worlds converge on new innovation frontier at UCSD institute
It's as whimsical as giving personal digital assistants to UCSD students and seeing how they play with them. It's as serious as helping the nation guard against a bioterrorism attack. But mostly, Cal(IT)2 at UCSD & UCIrvine is an investment in the economic future of the region and possibly the nation. By investing tens of millions of dollars in this institute, the state & its corporate partners
State, Univ. of California and business leaders expect technology discoveries to produce billions of dollars in new economic activity in the San Diego area, increasing jobs and wealth for established giants and start-ups still unborn.
Smarr has moved the San Diego institute along rapidly by signing up industry partners, connecting researchers and launching innovative experiments. The 261 researchers are trying out technology the public won't see for 3 to 10 years, everything from the latest personal digital assistants, commonly referred to as PDAs, to sophisticated sensors that detect stress in drivers. They're applying these new devices & technologies to a wide variety of problems, incl speeding the cure for Alzheimer's, building safer airbags and safeguarding the water supply.
For Davis, knocked by critics as a short-sighted politician who can't see past the next election, these are visionary projects. They represent the state's attempt to greatly expand upon previous, sometimes controversial, links between universities & private companies that have put the state at the top of the high technology world. Officials from Wall St. to the top echelon of academia are monitoring the progress at the 4 UC centers.
The governor predicted that the centers will produce breakthrough products that will improve health care and make daily living more convenient. "I believe that 25 or 50 years from now, they'll say this is the best thing the Davis administration did," Davis said. Scripps Research Inst. president Richard Lerner first pitched the idea to the governor. Early in his first year in office, Davis decided to provide $100 million for each of the institutes during a critical conference call with Lerner & a group of San Diegans, Padres owner John Moores, now interim Univ. of California Board of Regents chair, and Davis' chief of staff, Lynn Schenk.
As a condition for winning state funding, each of the 4 centers had to collect pledges from other sources, incl
companies. So far the UCSD ctr has collected $210 million in contributions &aamp; pledges, mostly from such
companies as Cox Communications, SAIC, Ericsson Wireless, Sun Microsystems, SBC Communications and
Silicon Graphics.
San Diego Telecom Council pres. Marco Thompson said San Diego already is home to a huge telecommunications industry, but he expects the institute to "accelerate our
embarrassment of riches" by helping to create better products & new jobs.
Some worry that too much private-sector backing could put companies in charge of research, encouraging
academics to choose projects that are commercially viable, rather than those that have the greatest public benefit. "There could be a skewing of the research agenda overall," said Stanford Univ. Ctr for Biomedical Ethics
researcher Mildred Cho. At least one study shows that professors engaged in privately sponsored research
tend to be more secretive about their results than those involved in strictly govt funded projects. Past links
between UC research and private businesses have raised ethical questions.
Smarr, however, said academics will remain in charge of the research and it will be public. Further, all sponsored research projects will have what amount to prenuptial agreements that spell out and limit each sponsors rights. Under long-standing UC policy, the university & the researcher share patent rights for new products. Companies typically pay the university for licensing.
One of the institute's most high-profile experiments turns UCSD into a kind of wireless wonderland, where large amounts of
information can pass through the air in fractions of seconds, connecting students, faculty and staff. The
ActiveCampus project, supported by Hewlett-Packard & Qualcomm, tests whether technology, which often
isolates people, can help students connect with each other & their professors.
Once students sign on to their PDA, geo-locators find where they are and provide a map with Internet links to
activities, professors, lectures and even friends in nearby buildings. The students can customize their programs to receive information about activities they like, say, chess or yoga classes, and sign up to keep track of friends'
whereabouts.
Already students have used their PDAs in a classroom setting that allows them to type in questions during a
lecture. "No student has to feel they're asking a dumb question. It gives you that feeling of security," said UCSD
sophomore James Heffron enrolled in the ActiveClass experiment last quarter. Besides tapping on the tiny
keyboard to ask questions, Heffron used his PDA to plug into his own unfinished programs during a computer
science lecture so he could respond to his professor's instructions immediately.
Teaching assistants monitored the questions during the class and gave them to the instructor. They even held polls among the 200 students to find the most urgent queries. "It's a little bit more work," said asst Nobuhiro Makida who helped with the class, "but we don't mind because we're computer nerds." Apparently, not all students are. One tried to use the interactive classroom network to set up an after-class party.
In some cases, researchers can study themselves, or at least how they use their new research tools. That's what they're planning to do with a new fiber-optic link between SDSU & Scripps Inst. of Oceanography at UCSD. A new line hooks up 2 visualization centers that allow researchers to simultaneously examine a wealth of real-time data in user-friendly 3-D form.
Smarr said the institute's outreach to technology co. is an updated version of the way Midwestern agricultural, land-
grant colleges used to work with the dominant industry in their area: farming.
"I don't necessarily want even my friends knowing where I am," says 22-year-old senior Ben Shapiro who is
designing the project's privacy rules. "Maybe students aren't out of the closet and don't want people to know they're
going to the Gay & Lesbian Resource Ctr. Maybe you're cheating on your girlfriend and you don't want her to
know you're in somebody else's dorm room. It's creepy Big Brother."
Shapiro is no stranger to speaking his mind. In his freshman year, he & the ACLU successfully sued UCSD after he got in trouble for posting a handwritten
sign that said "Fuck Netanyahu & Pinochet" on his dorm room window.
The PDAs detect each other through the university's Wi-Fi (Wireless Fidelity) network, the same radio wave-based
system that allows lap-toppers to go online from coffeehouses & airports. The location-tracking software itself,
developed by a 15-year-old student at the university, draws upon triangulation technology used by global
positioning system (GPS) devices. The PDAs figure out their locations by comparing the strength levels of signals
traveling from the devices to various Wi-Fi antennas.
But critics are skeptical. "They have created a security risk for every single student who uses the software," says
25-year-old senior Nick Van Borst majoring in world literature who criticized the tracker system in a university
magazine. "People are hacking things on campus all the time, and there's always these crazy viruses going
around. Somebody's going to want to (hack) it just for the hell of it to see if they can."
System administrators can gain access to the locations of students or employees equipped with the PDAs,
although designers hope to eventually make that impossible. Law enforcement officers could also conceivably try to
track someone without their knowledge, but "it's not our intention to be a party to activities like that," Griswold
says.
That's what worries privacy advocates who are already monitoring the growing use of location-tracking GPS
microchips in cellphones. Trouble looms around the corner "even if there's a rock-solid privacy policy, even if
certain safeguards are built in," says San Diego-based Privacy Rights Clearinghouse dir. Beth Givens. "Whenever someone develops a new service that uses personally identifiable information, there will be in the future other uses found for that information. You can count on it."
UCSD officials contend that students know what they're getting into. The PDA project is an experiment so users must sign waivers before using the devices, Griswold said. "The approach we've taken is to put control into the hands of the user and explain to them what it means. The students at this university are very bright, and we expect them to all be able to understand the things we say to them." Some students don't even bother looking at the waiver. They turn down the new technology for a very old- fashioned reason. "They're afraid that if they break them, we'll charge them for it," Griswold said. For now, at least, both their pocketbooks & their privacy will remain intact. | ||
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for the harness maker ] 6.12.05 Megan Barnett U.S. News & World Rpt
Hillsboro OR Genevieve Bell was finishing up her doctorate in anthropology and a dissertation on American Indian ethnography at Stanford University when a brief conversation with a stranger in a Palo Alto bar changed her life. It was 1998, a year in which Bay Area taverns were packed with technology entrepreneurs.
An outspoken, saucy Australian, Bell, 38, stands out in the drab, Dilbert-esque office park outside Portland, one of several that house 15,500 Intel employees. It seems an unusual fit, this Ph.D. in anthropology and a manufacturer of semiconductor chips. After all, Bell had been groomed for academia; a Macintosh user, she knew little about technology.
Anthropologists have historically had an important role in corporate America, whether it's helping Procter & Gamble understand how consumers use dishwashing liquid or teaching Xerox that copiers need a big green "start" button. Cultural anthropologists are also on staff at most large technology companies, including Microsoft and British Telecom. At IBM, the research group that includes anthropologists and other social scientists has grown from eight in 2003 to 60 today.
Their objective was to make the global company think about people.
Her research influenced the creation of the China Home Learning PC. She helped create a mock-up of a Chinese living room so Intel engineers could observe how the Chinese lived in small quarters and which parts of their homes were most important. The computer is smaller than a typical desktop, with English and Mandarin characters, and it includes a lock so parents can make sure their children can only access educational content while studying.
The Asia research, for example, was also presented to Intel's venture-capital team to help it choose investments, and it is used by the sales & marketing team to localize marketing messages. Engineers also use it to guide research and development efforts.
Intel recently restructured its departments by platform rather than product line, and Bell has landed in the new Digital Home Group. She plans to hire about 10 social scientists and designers to help determine which products might make life easier inside homes. |
What types of problems might Bell's group address? The son of an elderly mother living alone in another state might want to know if she hasn't opened her door or turned on her TV lately, giving the notion of a networked home new meaning. In many villages in India, as many as 20 people might share a computer to shop, creating a need for a billing system that can be used by everyone.
Bell, who says she is incapable of taking a vacation because "anthropology is not a career; it is in your blood," is eager to get started on her new assignment with research trips to Japan, Africa, and elsewhere. In the 7 years she has been with Intel, she hasn't looked back. "I stand the chance of influencing what technology looks like all over the world, making sure it's meaningful and appropriate," she says. "That's as close a chance as ever I'll get at changing the world."
As for those MIP s ("million instructions per second"), Bell still doesn't know what they are. But it doesn't bother her in the least.
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